Mobile Fun - Branding, Design & Website Development
Following a pitch, Mobile Fun - an online retailer of products and services for mobile phones - briefed Katapult to re-brand the business.
The requirement was to develop a brand that would work across the business including the key lines of Accessories and Downloads. With these product areas appealing to very different audiences, Katapult focused on developing a new brand style that reflected a more professional and in-touch positioning that could also adapt to the more ‘fun’ environment of Downloads.
Mobile Fun’s core proposition of providing everything you need to make the most of your mobile was neatly packaged into a new strapline ‘Everything Mobile’ and Brand Guidelines were developed to provide advice and guidance on application of the new brand style.
The requirement was to develop a brand that would work across the business including the key lines of Accessories and Downloads. With these product areas appealing to very different audiences, Katapult focused on developing a new brand style that reflected a more professional and in-touch positioning that could also adapt to the more ‘fun’ environment of Downloads.
Mobile Fun’s core proposition of providing everything you need to make the most of your mobile was neatly packaged into a new strapline ‘Everything Mobile’ and Brand Guidelines were developed to provide advice and guidance on application of the new brand style.