Coles - Website Development: ecommerce
Established in 1878, Coles are one of the UK's leading shirtmakers with a long standing reputation for the quality of their products. Katapult were appointed to develop Coles website including an e-commerce system that would drive trade with key markets including USA and Japan.
In developing the site, Katapult developed a look and feel that pitched Coles as a progressive brand yet preserved the traditional values that are key to the premium positioning of their products. This approach is evident in the photography art directed and casted for the site as well as in features such as 'The Perfect Shirt', a Flash movie that highlights the quality and attention to detail employed in the production of Coles products.
In developing the site, Katapult developed a look and feel that pitched Coles as a progressive brand yet preserved the traditional values that are key to the premium positioning of their products. This approach is evident in the photography art directed and casted for the site as well as in features such as 'The Perfect Shirt', a Flash movie that highlights the quality and attention to detail employed in the production of Coles products.