Cycle Derby - Advertising
Building on previous year’s campaigns, Katapult were briefed to develop a new campaign for Cycle Derby to highlight the improved infrastructure for cyclists including the development of new routes. Whilst retaining the core message that ‘cycling is fun’, the campaign was required to appeal more to an older audience than its predecessors. In response to the brief, Katapult developed the ‘Discover your route’ concept incorporating a more sophisticated illustrative style that retained consistency with the bright and fun graphic style that Cycle Derby is recognised for.