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Building on last year’s ‘Bike to School Week’ campaign, Katapult were briefed to develop the new ‘Bike to School Challenge’ for Cycle Derby, taking place over two weeks and including competitions and prizes for children.
Katapult designed a wide range of marketing materials for the campaign using the existing Cycle Derby branding and the popular Shift and Sprocket characters to encourage schools and pupils to take part in the scheme. The material ranged from competition entry forms, information leaflets, wall charts, certificates and posters to a flash screensaver and web graphics.
www.cyclederby.co.uk