Unleashing Enterprise - Interactive Media

View images: 1

Unleashing Enterprise seeks to create a partnership for all enterprise educators to pioneer a culture of enterprise across the East Midlands. The partnership is managed by East Midlands Development Agency (emda) and developed in close partnership with educators, employers, enterprise agencies, policy makers and funding organisations.

In response to Unleashing Enterprise’s brief to raise awareness of the forthcoming ‘Global Entrepreneurship Week’ amongst young people aged 16-25, Katapult developed a Facebook application called ‘My Business Enterprise’. The application enables users to set up virtual businesses, across a variety of business types, to promote to their Facebook ‘friends’ to join as customers. Alternatively, friends may reject the invitation and instead set up their own rival businesses.

The aim is simply to gain as many customers as possible through social media connections with prizes awarded to those businesses with the most customers at the close of ‘My Business Enterprise’ in 2010. The application encourages participants to adopt an entrepreneurial mindset and thus raises self-awareness of the types of skills that can be nurtured by Unleashing Enterprise.

Working closely with Unleashing Enterprise and their affiliates, Katapult then seeded the application across relevant sites, portals, forums and communities, driving exposure and stimulating viral activity.

apps.facebook.com/businessenterprise