Email Marketing from Katapult

Kmail, Katapult's email broadcast system, makes it easy to set up, schedule, send, track and report on email campaigns. Campaign management is made simple through an easy-to-use interface and bespoke templates that are designed and built by Katapult - these can be easily populated with content and then sent via the secure system. Katapult can provide Kmail training to enable you to manage campaigns in-house or Katapult can manage your email marketing on your behalf.

It's easy to use Kmail's built-in campaign editor to create newsletters, promotional emails and event flyers. The system is intuitive and the integrated templates mean that it is quick and easy to create email professional looking campaigns.

By following some simple guidelines on sending emails, click-through and response rates can be improved dramatically.

Key features include:

- Test emails in over 20 email clients prior to sending
- Schedule emails for automatic broadcast
- HTML and text only compatible
- A/B split testing
- Email marketing list management tools
- Automatic unsubscribe links
- Customisable signup process
- Social sharing feature to enable you to share campaigns on Facebook and Twitter
- Data tracking and statistics reporting: Who received, who opened, where they are, how many clicked a link, how many unsubscribed etc
- Compare campaigns and spot trends 

Current Kmail users include Format International Photography Festival, Cell Drinks, Cycle Blackpool, Cycle Derby, PJ Frankland Insurance Brokers, QUAD, Simon Foote Architects, SkillForce and Spiroll Precast Services.

Top 10 Features:

Design, create and send professional looking email campaigns

Kmail includes professionally designed email templates that have been tested to work with all email clients including Outlook,  Thunderbird, Hotmail, Gmail, Yahoo, etc. Katapult can design a custom branded email template or numerous templates depending on your requirements, you simply just select which you would like to use and add your content.

See screenshots in 20+ email clients

Kmail design and spam testing tool allows you to test your campaign in different email clients, ensuring that everyone on your list receives it.

Email Campaign scheduling

After you have created your email campaign, it can be sent straight away or can be scheduled to be sent at any time in the future using Kmail's built-in scheduling wizard. The system can also provide automatic notification, via email, of when sending starts and finishes.  

A/B split testing

Kmail's testing feature allows you to test your email campaigns and learn from them. By testing two different subject lines, you can see which one generates the most opens.

Create HTML, Text or Multipart Autoresponders
Kmail gives you the option to create HTML-only, text-only or multipart (HTML and text) autoresponders. With multipart, Kmail automatically delivers the most appropriate format to each subscribers inbox, depending on whether their email client can display HTML emails or not.

Email campaign list management
Kmail automatically handles all new signups, unsubscribes and bounces. All your list management tasks are available from one single page. At a glance you can see any new subscribers that have joined your list and add/remove subscribers with a single click.

The Kmail segments tool makes it easy to create targeted groups of subscribers. These can be based on any subscriber demographics you've captured as well as past campaign activity, such as only those subscribers that opened the last 3 emails or clicked a specific link.

If recipients unsubscribe Kmail automatically ensures they are removed and that they can't be added again by mistake – the system will signal if a user has unsubscribed. This ensures legal compliance and reduces the scope for human error.

Customise the signup and unsubscribe process for every list
Kmail allows you to completely customise the signup and unsubscribe process for each list. Copy and paste the signup code, set your own landing page for new signups and send your own welcome emails when they confirm their subscription.

You can also build segments in your list that target a specific type of subscriber. These can be based on any subscriber demographics you've captured as well as past campaign activity.

For every campaign you send Kmail provides a set of real-time reports allowing you to accurately measure the effectiveness of each campaign you send. Go beyond opens and link clicks and measure your campaign related social a

ctivity, sales and ROI.

The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it.

Every time you send a campaign, Kmail shows you who is opening it, clicking links, forwarding it to their friends, liking it on Facebook or mentioning it on Twitter.

You can even drill down to see your lifetime history with an individual. Which campaigns did they open, what links were they interested in, how many times have they forwarded your emails?

 

Social sharing on Twitter and Facebook

 

 

The Kmail social sharing feature makes it easy for you to share your campaigns on Twitter and Facebook and then see clear reports on the results.

Add a Facebook "Like" or Twitter "Tweet" button to your emails or share them straight from your account, then watch not only which subscribers are sharing with their friends, but what they're saying about you.

Compare campaigns and spot trends

 By looking at trends, Kmail compare campaigns report makes it easy to see exactly what is and isn't working in the emails you send.

By comparing stats like opens, clicks, bounces and unsubscribes you can quickly see what content your subscribers find relevant, and  just as importantly, what they don't.

 

Work with us

If you'd like to discuss how we can help with you email marketing, please get in touch with Cheryl Brown:

t: +44 (0)1332 294416
e: cheryl@katapult-studios.com