Kmail - Email marketing from Katapult

Kmail, Katapult’s email broadcast system, makes it easy to set up, schedule, send, track and report on email campaigns. Campaign management is made simple through an easy-to-use interface and bespoke templates that are designed and built by Katapult - these can be easily populated with content and then sent via the secure system. Katapult can provide Kmail training to enable you to manage campaigns in-house or Katapult can manage your email marketing on your behalf.

By following some simple guidelines on sending emails, click-through and response rates can be improved dramatically. For a list of simple tips on how to get the most from your email marketing, email us at hello@katapult-studios.com

Key features include:

• Import external email lists
• Personalise salutations
• Setup multiple email templates as both HTML and text only versions
• Add images, copy, hyperlinks and forms to emails
• Test emails prior to sending
• Schedule emails for automatic broadcast
• Easily insert an unsubscribe link
• Data tracking: Who received, who opened, how many clicked a link, how many unsubscribed etc

Current Kmail users include Format Festival - International Photography Festival, BACD: British Association of Conference Destinations and the Learning and Skills Council.

Top 10 Features

Create professional looking email campaigns

Kmail includes professionally designed email templates that have been tested to work with all email clients including Outlook, Thunderbird, Hotmail, Gmail, Yahoo, etc.

Katapult can design a custom branded email template or numerous templates depending on your requirements, you simply just select which you would like to use and add your content.

Simple, Integrated Campaign Editor

It's easy to use Kmail’s built-in campaign editor to create newsletters, promotional emails and flyers. The system is intuitive and the integrated templates mean that it is quick and easy to create email campaigns.

Email Campaign Scheduling

After you have created your email campaign, it can be sent straight away or can be scheduled to be sent at any time in the future using Kmail’s built-in scheduling wizard. The system can also provide automatic notification, via email, of when sending starts and finishes.

Link Tracking, Open Tracking and Embedded Images

For each email campaign you can enable/disable link click tracking and email open tracking. Images can also be embedded as attachments within each email so recipients aren't prompted to display images by their email client.

Statistics Reporting

Kmail includes detailed statistical reporting, including sending and unsubscribe stats, open rates, bounce and forwarding stats.

• Show more information (how many sent, how long it took, unique opens)
• Show open stats, link stats, bounce stats, forwarding stats, unsubscribe stats per newsletter
• Show trends in subscribes/unsubscribes per mailing list
• Show trends per user for their send history
• Show per domain information per mailing list (eg 50% are yahoo subscribers)

Automatically Unsubcribe Feature

Kmail makes it easy to manage email subscriber lists. If recipients unsubscribe Kmail automatically ensures they are removed and that they can’t be added again by mistake – the system will signal if a user has unsubscribed. This ensures legal compliance and reduces the scope for human error.

Create HTML, Text or Multipart Autoresponders

Kmail gives you the option to create HTML-only, text-only or multipart (HTML and text) autoresponders. With multipart, Kmail automatically deliver the most appropriate format to each subscribers inbox, depending on whether their email client can display HTML emails or not.

Painless Email Newsletter Subscribe Integration Into Any Website

Kmails's built-in form creation wizard can create subscription forms for websites to collect visitor details. Existing email subscriber lists can also be imported.

Integrated, Automatic Bounce Handling

Kmail makes it easy to remove email addresses from subscriber lists through easy set up of an email account to accept bounced emails once a campaign is sent.

100 Page User Guide

A detailed end user guide demonstrates how to make the most out of every Kmail feature.

To find out more or to arrange a demonstration contact Ian Lawrence on 01332 294416 or ian@katapult-studios.com