Biocair, a leading provider of specialist logistics solutions to the pharma, biotech and life sciences communities, appointed Katapult to revamp the company's brand style whilst retaining their existing brand identity.
Katapult worked closely with the Biocair Sales & Marketing team to build a new positioning that would provide a platform to communicate the business' capabilities more clearly.
As well as the 'Global Service. Local Expertise. Personal Attention' proposition, Katapult devised a brand style based around an infographic that provides a holistic view of the benefits of working with Biocair as well as the flexibility to elaborate on individual aspects. Katapult have produced a range of marketing materials using the new style including a brochure and exhibition stands.