Following a pitch, Katapult were appointed to develop a brand to promote the annual Derby Feste. Following research on other festivals, Katapult developed a brand framework that clearly set out the festival's vision, mission, positioning, proposition and values.
Derby Festé is an annual event that brings people together through world-class culture, presenting intense and involving experiences that tingle the senses and prompt positive responses of every nature amongst audiences and participants - anticipation, laughter, excitement, curiosity, surprise, starry-eyed wonder, uncertainty, bewilderment...and even a little mild concern now and then.
Across live performance, music, film, and all other art forms, Derby Feste aims to deliver exhilarating entertainment that creates opportunities for the local community, economy and society.
The Derby Festé brand mark represents an intense and involving event that brings people together through world-class culture. Irregular in its form, it reinforces that Festé is anything but predictable and highlights its playful nature. Its bespoke logotype is designed to encourage audiences to take a closer look whilst the exaggerated accent reflects its outgoing personality – these elements combine to present a vibrant, inviting and high impact brand.
Katapult produced extensive brand guidelines for use on all future Derby Feste publicity and marketing materials.