Following a pitch, Katapult were recruited by Derbyshire Primary Care Trust to develop a campaign to drive awareness of the Derby Hospital Accident and Emergency Department's move from the Derbyshire Royal Infirmary to the new Derby Royal. The objective was to achieve 98% awareness of the move within the NHS catchment area.
Katapult advised on media strategy and devised an engaging, easy to understand campaign that highlighted the move both before and after the actual move date. Katapult produced a range of marketing materials including bus headliners, billboards and adshels that appeared in prominent sites around the city.