London School of Business & Finance (LSBF) is a not-for-profit institution that offers industry-focused undergraduate and postgraduate programmes designed to reflect global market trends. With over 20,000 current students, LSBF attracts the most talented and ambitious candidates from more than 150 countries worldwide, and works together with its corporate partners to develop programmes structured with an up-to-date and international perspective in mind. Across its campuses in the UK, Canada and Singapore, LSBF offers an unrivalled portfolio of academic programmes, professional qualifications and executive training courses.
LSBF appointed Katapult to develop its undergraduate campaign for the crucial Clearing period to drive recruitment into undergraduate programmes for the September intake.
Targeting both prospective students and their parents, the campaign highlighted the global study, travel and work experience available at LSBF, providing a variety of proof points that also underline the value proposition.
Working closely with the LSBF Marketing Team, Katapult executed the marketing campaign across press ads, online banner ads, email templates and a microsite. Running over five weeks in August and September, the campaign was a huge success, making a significant contribution to increasing admissions by 300% compared to the same period in 2010.