As an education charity, SkillForce's vision is that every young person, whatever their background or ability, is given the chance to fulfil their true potential and become a valued member of their community. Combining the skills and experience of former members of the Armed Forces and other uniformed services with an innovative and successful approach to unlocking potential, SkillForce are able to facilitate positive and permanent change in the lives of some of the country's most disadvantaged young people.
Following appointment to develop the SkillForce brand, Katapult worked closely with the client team to develop a brand framework outlining the charity's vision, impact, positioning, values and propositions to young people, parents, schools and funders. Katapult also assisted with product development, developing the '3C' construct that forms the basis of the SkillForce curriculum: Community, Character & Contribution. Following creative development, the strategy was executed across a range of communications materials which included the design and build of the SkillForce website and development of 'Virtual Walk to the Pole', an online game.